Creative Director Madrid, Spain
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2020 ⏤ Activia Global Equity Campaign
︎ Activia is now for the 💩 type of advertising, but when a brief for the new positioning of the Brand, a new equity campaign that will define the brand for years to come, you gotta aim high.
The new Global Equity Campaign for Activia. "When you're belly is on your side, the rest follows"
It all started with a film, launched in both Russia and UK, a twist to the usual tone of voice of the brand, focusing on a much more engaging storytelling than dancing bellies.
Next step was to create a solid visual identity that markets could leverage in a smart and modular way, but clients made clear that the only recognizable asset they had was their logo.