Leandro Bordoni       Creative Director       Madrid, Spain       About        Get in touch
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2018 ⏤ Jacobs
Mexico Launch

︎ This is the launch of Jacob's Coffee brand in Mexico. A PR campaign about the mexican dream and the proud of being mexican in times of uncertainty.

Saatchi & Saatchi
Regional Campaign


The Concept

"Dream with your eyes open", as the brand's claim, came in the perfect moment, as mexicans are strugling to give their perspective and position of strenght in dark times for the media. Jacobs, for the launch of it's brand in México, gave us two main challenges: Make people dream and make a lot of noise.

We've started this campaign with something that could never be unnoticed.