JACOBS



MAGIC



CAMPAIGN 


︎ This is the launch of Jacob's Coffee brand in Mexico. A PR campaign about the mexican dream and the proud of being mexican in times of uncertainty.

Saatchi & Saatchi
Regional Campaign


2018
Madrid







The Concept

"Dream with your eyes open", as the brand's claim, came in the perfect moment, as mexicans are strugling to give their perspective and position of strenght in dark times for the media. Jacobs, for the launch of it's brand in México, gave us two main challenges: Make people dream and make a lot of noise.

We've started this campaign with something that could never be unnoticed.