︎ 02    ⏤    2018



Canismo






Canismo is an artistic movement created by a group of dogs that aims to help with the support and adoption of sheltered animals. A pleasure to work with Gabriel Morais on this project.

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AKQA
































The Movement 

Canismo is an artistic movement created by a group of dogs that aims to help with the support and adoption of sheltered animals. The shake of the paint reveals a remarkable exercise of freedom, where each drop of ink bears the stain of prejudice. The combination of different colours in the paintings shows the mixture of breeds, as random and as beautiful as each mongrel dog.
















Live for 2 minutes on CNN New York





Canismo appeared Live at CNN New York, for two minutes. The anchor introduced the project as a Pollock's style of art, and even tried to imitate the dogs. Also, we had an interview where Gabriel told her about the project.


























We started a discussion about adoption. And the proof that all dogs have their value.

And the best of all: with the sell of the paintings and photos, an internal clinic was paid for the dog shelter.










We also got some millions in earned media from:
















Some
of the paintings